Thursday, April 30, 2009

We have been talking a lot recently about advertising, its message, and its affect on the audience. The woman who presented the documentary took a rather one-sided, biased approach at the makers of the advertising executives. Personally, I think that she was over-analyzing the adds and put meaning to them that they ordinarily would not have. She spent a great deal of time talking about how they dehumanize women by putting them in provocative poses with minimal clothing. The ads may contain these images, but it is not necessarily intended for men. Much of these ads advertise woman's clothing and beauty products. With few exceptions, women are the consumers buying these product. So women may be in fact be promoting their own degradation by purchasing these products, most likely unknowingly. As for myself, I do not believe I am effected by the advertisements I see. Very rarely does an ad make me want to buy a product. I buy a camera based on its performance and use, not how naked the model holding that camera is. I enjoy watching TV commercials, but that does not mean they influence me or make me think about an alternative meaning. For example, I LOVE the freecreditreport.com commercials (tell your friends, tell your dad, tell your mom) but it does not make me want to get my credit score. So basically, I believe that have a certain appeal that make them catchy or noticeable but I do not believe that America is so desensitized that we enjoy seeing women, children, and minorities be taken advantage of or downgraded.

1 comment:

  1. You bring up a good point. Since it was her data, she could present it how she wanted it. I for one think that her use of bias, and reading into the ads more severely than I would have ever thought to, was not so inappropriate of her, it was just a means by which to make me think. If this was an article in a scholarly journal or an academic book, that would be more alarming, the extent of her implanted opinion on the data. However, according to the video, her initial audience looked like a bunch of everyday single New Yorker women spending their free time at a conference. We being the secondary audience are trained to look more carefully.

    All in all, I think her commentary was insightful. On the content of the ads, I agree that most products are aimed towards women. And I have heard before that women are the ones that degrade themselves. "No one can disrespect you without your consent." Are the hoochie mama dancers in 50-cent videos being forced to shake it? No, they just need a job so they practice their art.

    Whether or not "Killing us Softly" is a little over the top on the truth, or has some truth mixed in with the sensationalism, it made me realize that "Sex sells" --not so much. "Sex attracts". Sexuality in ads grabs a lot of attention. Ads aim for that if not anything else.

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